DGE – smart specialty chemicals, a marketing and distribution network for specialty chemicals, of which Mascherpa S.p.A is the founder and majority shareholder, today announced the launch of its new website and corporate branding.
The change went beyond traditional rebranding projects, as the main goal was to adapt our business model to new digital channels.
Technology is advancing at the speed of light and changing the way we communicate. Emails are largely replacing postal correspondence and text messages replaced by mobile applications and video conferencing.
The world is connected, globalization is evident, and digital transformation is here.
DGE Rebranding
Since the beginning, DGE has managed successful projects with clients, while the brand identity has never been changed.
After more than 20 years in the premium industrial chemicals business, it was time for our brand and web presence to reflect the company’s success and transformation.
Our new identity reinforces and modernizes the way we represent ourselves and reflects our core values and future strategy. To support these values, some changes were necessary, including a redesign of the company logo, as well as a new mobile- responsive website.
It is also important to note that our many digital assets and social networks have been updated to provide open channels for real-time communication.
Our new Web site(dge-europe.com) is designed to offer a ‘user-friendly experience with improved navigation and functionality on all digital devices.
DGE – Smart Specialty Chemicals
Founded in 1996 through business alliances, DGE is a key player in the marketing and distribution of specialty chemicals throughout Europe. Operating in 27 countries and with more than 200 technical experts in the market, we offer an important local presence.
Our European digital platform and advanced logistics model offer state-of-the-art services and facilities that enable our customers to increase the performance of their business. At the local level, end users can benefit from high-quality services such as technical guidance, conservation, delivery, after-sales operations, and F & A services.
Digital DGE: Our market intelligence program provides our customers, shareholders and members with access to up-to-date and detailed analytics to connect them to more than 80,000 end users across Europe.
