Key points of the article
- Hot melt adhesives are a strategic lever to improve efficiency, sustainability and quality in packaging and labeling, reducing energy consumption, machine downtime and equipment oxidation.
- The Advantra and BAMfutura ranges guarantee high thermal stability throughout the year, eliminating the need for seasonal formulations and reducing phenomena such as carbonization and stringing.
- The Beardow Adams | H.B. Fuller solutions feature certifications such as FDA and BRC, ensuring maximum hygiene and compliance for the food industry, thanks to traceable and safe production processes.
- Hot melt adhesives for labeling, such as Advantra Earthic, offer excellent performance even on glass and in humid conditions, facilitating recycling and reducing environmental impact at the product’s end of life.
- Mascherpa technical support completes the offering with consulting, equipment optimization and continuous assistance, to guide companies towards more efficient and conscious production
Hot melt adhesives represent a crucial element in packaging and labeling processes.
They are not just an “adhesive”, but a strategic lever capable of influencing productivity, sustainability and quality of the final result. In this article we explore the characteristics and advantages of hot melt solutions for packaging and labeling, with particular attention to the Advantra and Banfutura range from Beardow Adams | H.B. Fuller, offered by Mascherpa.
Index
- Why choosing the right hot melt adhesive is a strategic choice
- Thermal stability and process simplification
- Certifications: guaranteed quality for the food industry
- Glass labeling and recyclability: the role of hot melt adhesives for labeling
- Operator comfort and perceived quality
- Mascherpa technical support: beyond supply
- Come visit us at IPACK-IMA 2025
Why Choosing the Right Hot Melt Adhesive is a Strategic Choice
Choosing a high-performance hot melt adhesive for packaging means optimizing the entire production line, achieving:
- better efficiency thanks to fast and continuous application times;
- less machine downtime due to carbonized residues or viscosity problems;
- reduced energy consumption, as quality adhesives work at lower temperatures;
- healthier environments for operators, with fewer fumes and odors;
- longer equipment life, thanks to reduced oxidation in the tanks
Thermal Stability and Process Simplification
One of the main industrial challenges is maintaining constant production despite seasonal climate variations. Many companies still rely on multiple formulations (e.g. “summer/winter” adhesives), complicating management.
The Advantra and BAMfutura solutions instead offer exceptional thermal stability, allowing the use of a single adhesive throughout the year.
This stability prevents phenomena such as:
- adhesive carbonization;
- viscosity increase;
- need to raise operating temperatures;
- stringing formation;
- increased routine maintenance.
Internal tests show that Advantra adhesives can remain for 5 consecutive days at constant temperature in the tank without visible alterations or loss of mechanical properties.
Certifications: Guaranteed Quality for the Food Industry
In the food sector, FDA and BRC certifications are increasingly required. Beardow Adams | H.B. Fuller is the only company in the world to have obtained BRC certification for the production of hot melt adhesives for packaging and labeling. This means:
- complete control over incoming and outgoing raw materials;
- dedicated and certified production lines;
- guarantee of compliance for sensitive applications, such as food contact.
Glass Labeling and Recyclability: the Role of Hot Melt Adhesives for Labeling
Labeling, particularly on glass, requires highly performing adhesives both in the production phase and in the product life cycle. Hot melt adhesives must:
- guarantee adhesion even in humid conditions (e.g. refrigerated bottle);
- detach easily during container recycling;
- reduce the use of caustic soda, simplifying the material recovery process;
The Advantra Earthic solutions are designed precisely with this objective: high performance and environmental respect, even at the product’s end of life.
Operator Comfort and Perceived Quality
Although often underestimated, the work environment has a significant impact on operator well-being. Using high-quality adhesives reduces the production of fumes and odors during application. The result is:
- a healthier and safer environment;
- a reduction in discomfort-related reports;
- better perceived quality of the equipment by external visitors.
Mascherpa Technical Support: beyond Supply
A high-performance hot melt adhesive for packaging and labeling alone is not enough. The added value of Mascherpa is the field technical support, which includes:
- consulting on choosing the most suitable product;
- verification of correct equipment setup;
- optimization of melting temperature and application;
- continuous assistance to prevent operational problems;
The combination of Mascherpa technical expertise and H.B. Fuller product reliability allows customers to confidently face the challenges of modern packaging.
Mascherpa is by your side to guide you on a path of efficiency, quality and sustainability. Contact us to discover the hot melt solution for packaging and labeling best suited to your production line and consult our Mascherpa Expert section for further insights on our products.
Come Visit Us at IPACK-IMA 2025
Furthermore, Mascherpa will be present at the IPACK-IMA Milano 2025 trade fair, where with its stand it will bring Beardow Adams | H.B Fuller solutions and many other innovations regarding the world of lubrication and adhesives in the food industry.
